2024-25 Activation Guide

All assets required for content creation must be supplied to ANC before we can begin designing your graphic. Any Corporate Branding Rules or guidelines must also be supplied in advance.

Storyboards or layouts should be created at approximately the same aspect ratio as the boards the final graphic will be displayed on.

Any special fonts, logos, images, or video elements must be specified and supplied in appropriate formats in order to be included in the final graphic.

Any messages requested will be incorporated into the final graphic as requested. Please check the spelling of names, places, etc, in your request.

Specific fonts requested must be supplied as TTF or OTF font types. If you are unable to supply the font, please create an outlined Illustrator file of the message submitted as an AI or EPS file.

Logos should be submitted as vector EPS, AI or PDF files whenever possible. This will allow us to create your graphic at the highest possible quality. If you cannot supply a vector file, artwork can be supplied at a minimum resolution of 640 pixels by 480 pixels in high-quality JPG, BMP, or PSD formats. Any logos at a lower resolution than this may not be usable.

Horizontal or unstacked versions of logos are preferable for graphics on the LED Fascia Boards.

Images, photographs or textures should be provided at the highest possible resolution and can be supplied as layered PSD, JPG or BMP formats. Keep in mind that if the image has to be scaled up past its native resolution, the result will be pixellated or blurry on the LED boards.

Video or Animated elements must be supplied as either Uncompressed AVI, Quicktime Animation, Quicktime PNG, or High-Quality Quicktime H264 at 30 frames a second and Millions of Colors. Special codecs such as Camera formats or intermediate formats may not be usable.

• Accepted File Formats: JPG, GIF & PNG
  • 3 loop max or 15 seconds
• Max File Size:
  • 320×50: 50k or less
  • All other banners: 100k or less
• Run of Network (RON) available ad sizes include 970x90, 728x90, 640x100, 468x60, 300x250, 320x50.
  • The Run of Network (RON) Internet advertising program delivers banner advertisement impressions on any page of the Cavs.com, ClevelandMonsters.com, and RocketMortgageFieldHouse.com.

CAVS
Display a roadblock including four (4) units on the Cavs.com homepage for a period of 24-hours beginning at 9:00 AM. Takeover ads include:

• Banners: 970x90, 728x90, 468x60, 300x250, 320x50
• Billboard: 970x250, 728x190, 640,100, 468x130, 320x90

MONSTERS
Display a roadblock including four (4) ad units on the ClevelandMonsters.com homepage for a period of 24-hours beginning at 9:00 AM. Roadblock ads include:

• Banners: 970x90, 728x90, 468x60, 300x250, 320x50

ROCKET MORTGAGE FIELDHOUSE
Display a roadblock including three (3) ad units on the RocketMortgageFieldHouse.com homepage for a period of 24-hours beginning at 9:00 AM. Roadblock ads include:

• Banners: 970x90, 728x90, 468x60, 320x50

Include a twenty percent “Share of Voice” for all video pre-roll online video advertising that plays prior to video content on Cavs.com or on the Cavs Mobile App. Cavs.com Pre-Roll includes a short-form video advertisement not to exceed 15-seconds in length, and a 300x60 companion banner ad located below the video player. Companion assets only trigger on https://www.nba.com/cavaliers/video.

Please Note: Cavs Mobile App pre-roll does not include companion banner.

• Accepted Streaming Video Ad Delivery Formats: Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9)
• File-Based Media (16:9 & 4:3): QuickTime MOV, MPEG-4, MP4, AVI
• All files must contain a soundtrack, even if the ad is to run without sound.
• Volume Levels: Mean volume < 24db LKFS with an acceptable range of +/- 2DB (26db or -22db it will still pass and is acceptable)
• Frame Rate: 29.97
• File Names: No Spaces (only _ or – )
• Finished Files: No Slates

Pre-roll is not currently available on ClevelandMonsters.com or RocketMortgageFieldHouse.com

• To allow for proper approval and testing, TPP submission deadlines are as follows:
  • Homepage Takeover: Total 14 business days
  • Banner: Total 12 business days (size already DFP served on team site/page)
  • Banner: Total 18 business days (NEW size currently doesn’t exist, is currently hardcoded on team site or ad is becoming exclusive to specific section or page)
  • Pre-Roll Video: Total 13 business days
• Third Party Ad Tags & Vendors:
  • We will continue to accept 3rd party ad tags, provided they are submitted with proper macro placement instructions and/or are from a DFP-Certified Vendor.
  • For a list of DFP Certified Vendors, please reference: https://support.google.com/admanager/answer/177366
    • All 3rd party creative must be SSL compliant
    • For a detailed description of SSL tags please reference: https://support.google.com/dfp_premium/answer/4515432
• Audio Policy – No host-initiated audio is permitted on NBA.com or NBA Team Sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “Mute” and “Stop’ function.

CAVS/CHARGE
Banner Ads:

• Mobile: 640x100
• Tablet: 1456x256

App Overlays:

• Mobile: 750x1334
• Tablet: 1536x2048

MONSTERS

Banner Ads:

• Mobile: 640x100
• Tablet: 1456x256

App Overlays:

• Mobile: 750x1334
• Tablet: 1536x2048

Please Note: Acceptable files formats include JPG and PNG with a MAX File Size no greater than 500 KB. Animated GIFs are not acceptable.

Please Note: Full page interstitials run for a period of 24-hours beginning at 12:00 AM.

Exclusive or Shared Partner Email Placement

1. Image-Based Email
   • Image Size: 600 pixels wide; height can no larger than 850 pixels
   • CTA language and destination URL required.
   • Phone number inclusion is permitted.
2. Image + HTML
   • Image Size: 600 x 300 OR 480 x 280
   • 400 Character limit. Subject to formatting adjustments.
   • CTA language and destination URL required.
   • Phone number inclusion is permitted.

Email Inclusion - Cavs Insider (Free E-Newsletter) or Other Targeted Campaign

• Image Size: 480x280 OR 230x134
• Title: 15-20 Character Limit.
• Copy: 75 Character Limit. Subject to formatting adjustments.
• CTA language and destination URL required.

Banner Ad Placement

• Image Size: 480 pixels wide; height can be no larger than 150 pixels
• No HTML text included
• CTA language and destination URL required.

File Size:
100k or less

Accepted File Formats:
JPG, GIF, PNG

Content that may include text, graphics or video with a defined click-through URL made to any of the following Cleveland Cavaliers social media channels for the purpose of promoting sponsorship or a partnership between the Cleveland Cavaliers and one of its partners: Facebook, Instagram, Twitter (X), LinkedIn, and TikTok.

Facebook, Instagram and Twitter (X) Post: 1080x1080

Instagram Story, Instagram Reels and TikTok Specs: 9x16 aka 1080x1920

Please note: Content posted to the listed social media channels must follow the guidelines presented by each individual channel.

MAIN CONCOURSE

Creative Specs:

• Entire Board: 2880x2160px
• Sizing for Title: 3840x720px
• Sizing for Graphic: 3840x2880px

Table:

• Provide personal tablecloth or use Cavs branded cloth
• We encourage to display giveaway items to increase engagement with fans
• Check on allowed space usage before bringing additional props

Ambassadors:

• If possible, use own ambassadors (2-4)
• Provide a list of names 2 business days prior to the game of activation
• Provide overall goal of activation and brand guidelines
• Set a time pre-game to train BAs on the activation

Social Zone Activation dates to be determined based on availability

LOUDVILLE

Creative Specs:

• Entire Board: 1536x1296px

Ambassadors:

• If possible, use own ambassadors (2-4)
• Provide a list of names 2 business days prior to the game of activation
• Provide overall goal of activation and brand guidelines
• Set a time pre-game to train BAs on the activation

Social Zone Activation dates to be determined based on availability

MAIN & UPPER CONCOURSE

Table Guidelines:

• Provide personal tablecloth or use provided black cloth
• We encourage to display giveaway items to increase engagement with fans
• Check on allowed space usage before bringing additional props

Ambassadors:

• Provide a list of names 2 business days prior to the game of activation
• If possible, use own ambassadors (2-4)
• Provide overall goal of activation and brand guidelines
• Set a time pre-game to train BAs on the activation

Tabling Dates to be determined based on availability

Commercial materials including traffic instructions must be sent to:

Ryan Banks
rbanks@cavs.com
(216) 420-2334

Accepted spot lengths will be :15, :30 and :60 (only if you have 2x :30’s included in your partnership).

All radio spots should be .wav, MP3 or downloadable files from a website.

START & END dates are required on all traffic instructions.

If applicable, please also include :05-:10 of copy for audio billboards.

All changes must be received 72 hours prior to the next scheduled Cavs broadcast.

Finished ad size:  8½” W x 11” H

Please allow 1/8” for a bleed if you want your ad to bleed

It is recommended that digital artwork is provided.

Please be certain to include all fonts, native files, and linked graphics along with a laser print-out of how you want the ad to appear.

Deadline: Friday, September 13, 2024

Point of Contact: Please send all files and questions to your partnership representative

Finished Ad Size 2 ½” W x 3 ¾”. Full Bleed NOT Available – For full color, allow 1/8” margin. Maximum: 4/color full with separations. Line screen: 200. Required: email high res .pdf creative to Zack Conley at zconley@cavs.com.

Sizes:

• Live – 7” x 10”  
• Bleed – 8 3/8” x 11 1/8” 
• Trim – 8 1/8” x 10 7/8”

Screen Requirements:

• B/W; 2/color – 120 recommended, 133 maximum
• 4/color – 133 recommended, 150 maximum
• Maximum density 280

Files

• Please email high res .pdf.
• Printer prints in CMYK and adhere to SWOP specifications.
• All files should be of printable, high-resolution quality (300dpi for color or grayscale art, 600dpi for black and white line art). 
• The printer accepts Acrobat, QuarkXpress (v 3.2 – 4.11), Photoshop (up to 5.5), Illustrator (up to 8.01). 
• Documents must be linked to the most up-to-date graphics, fonts, logos, etc.
• All scans must be saved as EPS or TIF files in CMYK format.
• The printer does not accept True Type fonts.
• Use all actual fonts; do not stylize them.

Deadline: Friday, September 13, 2024

Point of Contact: Please send all files and questions to your partnership representative

All Cavs TV spots and traffic instructions can be sent to the following email addresses:

• RSN-OHIO-Traffic@fanduelsportsnetwork.com
• rbanks@cavs.com

No digital downloads emailed links, or Dropbox transfers will be accepted.

For all billboards/features, please send high-res TV logos and 0:5-:10 copies directly to rbanks@cavs.com.

All spots must be sent digitally to System Code 5672 via any of the following methods:

• Extreme Reach
• Javelin
• Comcast Ad Delivery
• Centaur (Instructions further below)

NO LATER than 72 hours before the next CAVS telecast. Make sure to clearly mark that the spot is for CAVS TV.

Centaur's rates are listed below, as well as instructions to sign up, upload spots, and submit delivery orders.

Spot Format: We accept all broadcast quality formats. Spots should be uploaded trimmed for air (without any bars/slates/black, exactly 30:00 for a 30-second spot) to avoid a manual trim fee. Centaur’s automation system adds slate/black to individual station specs if needed, and also encodes to the specified video, audio, and metadata formats for each media destination.

Destinations: Centaur delivers to more than 6000 destinations. Please identify broadcast stations by call letters and cable systems by syscodes.

Sign Up, Upload Spots, Submit Order:

• Sign up at: https://jobs.centaurdelivery.com/users/sign_up

After signing in:

• Click on “New Job” in the upper left corner.
• Drag your spots into the browser.  Alternatively, click “Upload Video” and choose your video.
• Fill in the ISCI and Title (if not already correct).  Fill in Advertiser and Destinations.
• Click “Submit Order”.

Bookmark site for future login: https://jobs.centaurdelivery.com

Centaur Rates*:

• SD spots - $10 per spot, per station
• HD spots - $20 per spot, per station
• Trim Fee - $10 per spot (Please upload spots trimmed for air to avoid this fee.)

*Individual spots up to 60-seconds. For spots >60-seconds up to 120-seconds, the rates double.

For more information on using Centaur: https://www.centaurdelivery.com/usertips

Please direct any questions to: cpro@centaurdelivery.com

All sweepstakes promotions must have legal written and approved rules.

To create the rules, please answer the following questions:

SWEEPSTAKES/CONTEST CHECKLIST

1. Who is running the Sweepstakes/Contest (e.g., the Cavs, Rocket Mortgage FieldHouse, the Monsters, the Charge, or some combination thereof)?
2. What is the name of the Sweepstakes/Contest?
3. How does one enter?
4. What is the Prize or Prizes?
5. What is the ARV (i.e., estimated value) of each Prize?
6. What date and time does the Sweepstakes/Contest start?  
7. What date and time does the Sweepstakes/Contest end?
8. How many winners will there be?  If there are multiple prizes, how many winners will there be for each prize?
9. On what date will the winner(s) be selected?  
10. On what date will the winner(s) be notified?
11. How will the winner(s) be notified?

Background Image: 1920x1080 or better

Sponsor Logo: 600x600

SeatGeek: https://seatgeek.com/cleveland/login

Who to contact if you need help? Please go to https://www.rocketmortgagefieldhouse.com/ticket-information or call 216-420-2200 for the Rocket Mortgage FieldHouse Event Information line.

How to read your ticket? Go to https://www.rocketmortgagefieldhouse.com/plan-your-visit/wayfinding/ to learn more.

How to transfer tickets? Go to https://support.seatgeek.com/hc/en-us/articles/360007200234-How-do-I-send-tickets- to learn how.

Suites and Premium Clubs: See all options available here.

Contact to order food and beverage: Please email order form to SuiteCateringRMFH@aramark.com. All orders must be received 48 hours in advance of the game or event.

Suite Menu
Order Form
Catering Menu

Please work with your Cavaliers representative with any Aramark questions or concerns.

These dates must be requested within one week of the schedule announcement each season. Please work with your Cavaliers representative to submit your preferred game dates. All dates are on a first-come, first served basis.